Our Story

Founded in 2015, Desire is a boutique jewelry brand specializing in custom-made wedding bands, engagement rings, and unique, made-to-order pieces. Alongside our bespoke creations, we proudly offer a wide selection of gold and silver jewelry, as well as expert repair services. With locations in Brent Cross, Exmouth, Honiton, Sidmouth, and our own workshop in Hatton Garden, London, we bring our craftsmanship to clients across the UK.

 

How We Began – From Wholesale to Craftsmanship

Our roots lie in wholesale, through our sister company Turquoise. Our director traveled the globe, meeting with manufacturers, designers, and stone-dealers, building an extensive network and learning how to source the finest materials and craftsmanship at the best prices. Armed with this knowledge, we began passing these benefits directly to our customers. As our wholesale business grew, we found ourselves increasingly designing pieces and collaborating with manufacturers to bring these visions to life. This creative process quickly became the heart of what we do, guiding our shift toward custom jewelry.

 

The Personal Touch – Our Move into Retail

Driven by the desire for personal connection with our customers, Desire was born. Helping individuals select or design a meaningful piece of jewelry has become the most rewarding part of our work. There’s nothing quite like witnessing the joy on our customers’ faces when they see their finished piece for the first time. We understand that jewelry is more than just an accessory—whether it’s an anniversary pendant, a special gift, or an engagement ring, it represents a symbol of love, a cherished memory, and a story shared for a lifetime.